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In an apparent parody of the Italian fashion house, an Osaka-based entrepreneur registered a trademark for the brand Cuggl. But not content with using a name that inverts the . GUCCI lost a trademark battle with CUGGL in Japan. The ruling is a surprising win for intellectual-property progressives who argue that companies wield too much control .
It takes skill to create a clever Gucci fake. If you’re walking down Fifth Avenue in New York, you might spot vendors selling run-of-the-mill counterfeit bags and T-shirts—sometimes with the name. In an apparent parody of the Italian fashion house, an Osaka-based entrepreneur registered a trademark for the brand Cuggl. But not content with using a name that inverts the G and double C of Gucci and changes the I to an L, the company is producing T-shirts that show its registered logo partially obscured, making it look like the Gucci logo . GUCCI lost a trademark battle with CUGGL in Japan. The ruling is a surprising win for intellectual-property progressives who argue that companies wield too much control over harmless parodies.
The Japan Patent Office (JPO) dismissed a lawsuit by Gucci after it tried to stop the fashion brand CUGGL from trademarking its logo. Gucci claims the pink paint makes the text recognisable as “GUCCI”. Mr Kurokawa’s t-shirts, however, obscures just over half of the text, meaning most of the part of the term is hidden. Cuggl, which is pronounced ‘kyuguru’ in Japanese, is not the only brand Mr Kurokawa parodies.
Italian fashion house Gucci, which usually renders itself in an all caps serif font not unlike Kurokawa’s t-shirts and is famously protective of its brand, tried to get the trademark cancelled.
Gucci vs. Cuggl. In 2021, a seemingly innocent trademark registration was granted in Japan for a figurative mark ‘CUGGL’, consisting of the word ‘CUGGL’ with pink paint underneath. Japan’s patent office ruled against Italian fashion giant Gucci’s complaint that Parodys’ use of the name ‘CUGGL’ on clothing and obscuring parts of the letters would confuse consumers. In October 2020, Nobuaki Kurokawa, an Osaka-based entrepreneur who sells t-shirts parodying famous brands, filed the trademark application for “CUGGL” with a hand-painted line in pink, for use on clothing, footwear, headwear, and apparel in .
On May 25, 2021 the Japan Patent Office (JPO) granted Nobuaki Kurokawa a trademark for his apparel brand named “CUGGL” for class 25 (clothing and footwear). This year, when the t-shirt design for CUGGL was released, the Italian fashion brand Gucci tried to get the trademark cancelled.
It takes skill to create a clever Gucci fake. If you’re walking down Fifth Avenue in New York, you might spot vendors selling run-of-the-mill counterfeit bags and T-shirts—sometimes with the name. In an apparent parody of the Italian fashion house, an Osaka-based entrepreneur registered a trademark for the brand Cuggl. But not content with using a name that inverts the G and double C of Gucci and changes the I to an L, the company is producing T-shirts that show its registered logo partially obscured, making it look like the Gucci logo . GUCCI lost a trademark battle with CUGGL in Japan. The ruling is a surprising win for intellectual-property progressives who argue that companies wield too much control over harmless parodies. The Japan Patent Office (JPO) dismissed a lawsuit by Gucci after it tried to stop the fashion brand CUGGL from trademarking its logo.
Gucci claims the pink paint makes the text recognisable as “GUCCI”. Mr Kurokawa’s t-shirts, however, obscures just over half of the text, meaning most of the part of the term is hidden. Cuggl, which is pronounced ‘kyuguru’ in Japanese, is not the only brand Mr Kurokawa parodies.
Italian fashion house Gucci, which usually renders itself in an all caps serif font not unlike Kurokawa’s t-shirts and is famously protective of its brand, tried to get the trademark cancelled.Gucci vs. Cuggl. In 2021, a seemingly innocent trademark registration was granted in Japan for a figurative mark ‘CUGGL’, consisting of the word ‘CUGGL’ with pink paint underneath. Japan’s patent office ruled against Italian fashion giant Gucci’s complaint that Parodys’ use of the name ‘CUGGL’ on clothing and obscuring parts of the letters would confuse consumers.
In October 2020, Nobuaki Kurokawa, an Osaka-based entrepreneur who sells t-shirts parodying famous brands, filed the trademark application for “CUGGL” with a hand-painted line in pink, for use on clothing, footwear, headwear, and apparel in .
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